When it comes to implementing a successful marketing strategy, graduate recruiters need to really understand the market place. In doing so they can target the campuses and courses which will best enable them to reach the graduates they require.
It therefore follows that organisations who want to proactively tap into the large talent pool of disabled graduates need to understand how to reach them. This year The Recruiters’ Guide to Courses and Campuses (RGCC) has added new data fields to their research to include disabled students thereby enabling recruiters to better target this talent pool.
The RCGG was created by work, and Real World as a guide for employers which would help them target campus recruitment activity more accurately and gain a clearer understanding of the graduate marketplace. It is based on over 20 million pieces of raw data supplied by the Higher Education Statistics Agency (HESA).
The research covers 20 different subject areas across 125 universities. Data includes: A-level entry grades and degree classification broken down for each university and each course by gender, ethnicity, disability, age, socio-economic background and region.
What does it tell us about disabled students
The research provides hard data about how many students are disabled, and the gender split. It tells us where they are studying, what they are studying and what degree they are being rewarded.
What this means for organisations
These research results enable organisations to better understand how to tap into the disabled graduate talent pool. The data can be used to inform the overall graduate marketing strategy, of which the disability element is a part. A more targeted approach will enable better use of resources and ultimately lead to achieving the results required.
For more information on this research and how to obtain a full report visit the RGCC website.